Banking Mobile Apps Used by 58% of Consumers
The virtual wallet appears to be catching on fast. Fifty-eight percent of consumers now use their bank's mobile app while an additional 25 percent are aware that the technology is available, per a survey from the Interactive Advertising Bureau, InMobi and Viggle. Somewhat surprisingly, a lower number of consumers—50 percent—use a bank's mobile website. Viggle , a TV-based rewards app, surveyed ...
